A quick note on Personal Branding
I had a meeting with a smart prospect yesterday. We had a short talk about how our companies might work together, got to know each other, complain about the weather. At the end of the conversation, he said “so, you blog a lot huh. I google everyone I talk to.”
It was the first time anyone had admitted to Googling me before we talked. It was validating in a way. A big reason I blog is to raise not only the profile of my employer, but my own personal profile as well. And when I did an ego search, it was pretty interesting.
I have two main blogs that I write on in a professional sense, this one and IfByPhone’s. When I googled my name, the first two pages were filled with a guest post I did at VoipSupply. That’s great, but it would have been much better if I had been paying attention to what people were going to see when they searched for me. You see, my prospect thought I was a VOIP guy, which I am not. The reason it shows up all over is because I blogged there under my full name, not just my first name.
So a short lesson is that if you’re going to build a personal brand, you might want to make sure to:
- Ego search every once in a while
- Market your full name
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