Web 2 Voice

Excuse me, but I’m pretty excited about a new offering at IfByPhone.

IfByPhone announced on Monday that you can now post phone calls to your Google Analytics account.  Why is this important?  My single favorite acronym: ROI.  If you are in any way trying to measure ROI on your website, you have one major issue.  You know that people are calling in on the phone number you list on the site, but it’s hard to impossible to measure.

Most times, the number listed isn’t specific to the campaign or even the web site.  So even if you could get the numbers on calls coming in, you can’t know which are coming in via the website.  But using IfByPhone and their new mashup, you can take out multiple numbers for online and offline calls and post all call details to your Analytic accounts.  That’s simple.  It bridges a significant gap.

Now, you can not only measure the ROI, the business impacy of the website.  You can measure it from a single interface.  Everything under one roof.  Don’t take my word for it:

Closed Loop Marketing

But with Ifbyphone’s new system, now we can achieve the vision of having web and phone lead data reported in ONE system. And not just any system, but the very popular Google Analytics.

Thomas Howe

Today, ifByPhone hits it out of the park with a simple and brilliant voice mashup solution: the ability to integrate direct-response call data with Web-based advertising available using Google Analytics, making it possible to gauge the overall effectiveness of a lead-generation campaign

Fierce Voip

In the latest “Gee, that’s cool” Voice 2.0 mashup, Chicago-based Ifbyphone has created a mashup to integrate direct response call date with web advertising info from Google Analytics to enable customers to gauge the overall effectiveness of a lead-generation campaign.

Website Magazine

Telephone application platform company IfByPhone made a whopper of an announcement today. Marketers are now able to integrate direct-response call data with Web-based advertising information available from Google® Analytics. That essentially means that it’s now possible to gauge the impact of an offline lead-generation campaign.

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